Live UCB performance.

In March 2022, Upright Citizens Brigade (UCB) experienced a major shift in its journey when former owner and CEO of The Onion, Mike McAvoy, and co-founder of Mosaic talent management, Jimmy Miller, acquired the theater company. With the backing of venture capitalist, Elysian Park, this change in ownership heralded a new chapter in UCB’s storied history.

A Fresh Perspective

Under the new ownership, UCB found itself infused with fresh ideas and perspectives. Mike McAvoy and Jimmy Miller brought with them a wealth of experience and a deep appreciation for comedy. Their passion for nurturing comedic talent and fostering creativity aligned perfectly with UCB’s core values, paving the way for exciting new possibilities.

Reviving the Comedy Theater

With the acquisition of UCB, McAvoy and Miller expressed their commitment to reviving the comedy theater that had become a beloved institution in both New York and Los Angeles. The goal was to breathe new life into the iconic UCB spaces and continue the tradition of providing a platform for up-and-coming comedians to showcase their talent.

Bringing UCB Back to the Stage

One of the primary focuses of the new ownership was to reopen the UCB comedy theater and training centers in both New York and Los Angeles. After the temporary closures necessitated by the COVID-19 pandemic, anticipation grew as comedy enthusiasts eagerly awaited the return of live performances and the joyous laughter that UCB was renowned for.

A Nod to Tradition

While embracing new beginnings, the new owners also paid homage to UCB’s rich history and the contributions of its founders, Matt Besser, Amy Poehler, Ian Roberts, and Matt Walsh. Their groundbreaking vision and dedication to nurturing a vibrant comedy community laid the foundation for UCB’s enduring success. McAvoy and Miller aimed to honor this legacy while forging ahead with their own vision for UCB’s future.

A Commitment to Diversity and Inclusivity

As part of their vision for the future, the new owners emphasized their commitment to diversity and inclusivity. They recognized the importance of providing opportunities for underrepresented voices within the comedy world and creating a welcoming and supportive environment for all performers and students.

Collaboration and Partnerships

Under the new ownership, UCB sought to expand its reach and impact through collaborations and partnerships. The theater company aimed to work closely with other comedy institutions, media platforms, and entertainment industry players to amplify its presence and reach new audiences.

Cultivating Digital Content

Recognizing the significance of the digital landscape, UCB’s new owners placed a renewed focus on creating compelling digital content. The theater’s online presence and engagement became a key aspect of its strategy, allowing UCB’s unique brand of humor to reach audiences far beyond the walls of its physical theaters.

Investing in Emerging Talent

One of the cornerstones of UCB’s enduring success has been its commitment to investing in emerging comedic talent. Under the new ownership, this commitment remained unwavering, with initiatives aimed at nurturing and elevating the next generation of comedy stars.

UCB’s Global Reach

With a strengthened online presence and strategic partnerships, UCB’s reach extended beyond its traditional New York and Los Angeles locations. Comedy enthusiasts from around the world could now experience UCB’s performances, classes, and digital content, connecting with the theater company’s unique brand of humor on a global scale.

The Comedy Journey Continues

As UCB embraced its new ownership and embarked on a fresh chapter, one thing remained constant—the unwavering commitment to spreading laughter and joy through the art of comedy. The journey that began in Chicago decades ago had evolved into a powerful force in the world of comedy, and under the stewardship of Mike McAvoy and Jimmy Miller, UCB’s laughter-filled odyssey was set to continue for years to come.

Comedy’s Bright Future

As UCB embraced new beginnings, the comedy world eagerly awaited the theater company’s next act. With its rich history, renewed energy, and commitment to the comedic arts, UCB was poised to shape the future of comedy, influencing generations of comedians and leaving an indelible mark on the world of entertainment.

As the curtain rose on UCB’s new chapter, comedy enthusiasts and performers alike eagerly anticipated the laughter, creativity, and camaraderie that only Upright Citizens Brigade could provide. With a fresh perspective and a legacy of laughter to build upon, UCB’s journey into the future promised to be nothing short of remarkable.